Jimmy Zimmerman

Jacob's Creek Double Barrel is born from an unlikely pairing—wine and whiskey, two traditions with distinct histories coming together to create something entirely new.

"Two Barrels, One Soul" turned that product truth into a cinematic love story, celebrating the idea that the most rewarding relationships are often the ones that overcome the greatest differences. By personifying the union of two worlds, the campaign gave Double Barrel an emotional story as rich and layered as the wine itself.

Awards

2018 Victorian ACS Award – Cinematography

The smartphone category is stagnant, both in its innovations and its advertising. The new LG G5 is anything but. So to launch the G5 – the world’s most playful phone – and its Friends, we built the world’s most playful website.

AWARDS AND SHORTLISTS

W3 - 2016 Best in Show Website Features-Video or Motion Graphics

FWA - Mobile of the Day May 21 - LG Mobile "LG G5 And Friends" Website

Lisbon International Advertising Festival - Digital Website

Kinsale Sharks - International Digital User Experience, International Digital Animation/Moving Graphic, International Digital Microsite.

Unibet was built for people who don't just watch sport—they live it. Fans who speak a language of stats, rivalries, superstitions, and shorthand that only other sports fans understand.

"It Pays to Speak Sport" turned that shared language into the campaign itself. By filling every moment with authentic sporting slang and insider references, we created a spot that rewarded real fans while proving a simple truth: the more you know the game, the more you belong.

The Seattle Storm aren't just a collection of elite athletes—they're a collection of unmistakable personalities. Their talent wins games, but it's their individuality that builds fandom.

To kick off the 2025 season, we created a launch film that introduced every player as a star in her own right, celebrating the confidence, style, and presence each athlete brings on and off the court.

Set inside Seattle's iconic Green Tunnel, the players took over the space through a series of cinematic, personality-driven vignettes. The result was a season launch that felt less like a roster reveal and more like the introduction of a new generation of icons, setting the tone for the season before the opening tip.

Google Pixel and Fitbit represent Google's ecosystem of premium mobile devices and wearables. As the organic social agency of record, our goal was to create a social presence that people genuinely wanted to follow.

Over the course of the year, we built an always-on content ecosystem that educated, inspired, and entertained audiences while strengthening their connection to the brand. The success of the work led Google to expand our partnership by bringing the Fitbit portfolio into our scope.

The year culminated with our work being recognized as a Webby Awards Honoree for Best Overall Social Presence – Brand (2024)—a fitting end to a year of building meaningful connections through organic social.

For years, the Washington State Lottery has invited people into the Department of Imagination—a place where dreaming is just as exciting as winning.

This campaign brought that world to life by asking a simple question: How would winning change the way you see the world? Suddenly, the ordinary becomes extraordinary. A quiet night working at a mall transforms into a world of possibility, wonder, and unexpected adventure. Because when your imagination is unlocked, inspiration can be found anywhere.

Who Gives A Crap proves that doing good doesn't always require a grand gesture. Sometimes, it can be as simple as your daily routine.

Our campaign leaned into the brand's irreverent sense of humor by poking fun at the familiar tropes of traditional charity advertising. Instead of asking people to make a life-changing sacrifice, we delivered a refreshingly simple message: you can help improve access to sanitation around the world by doing something you're already going to do anyway—one crap a day.

Kohler's Artefacts Collection is built on a simple truth: great design never goes out of style.

To bring that idea to life, the campaign took viewers on a journey through time, placing the collection in beautifully crafted moments across different eras. As styles, architecture, and culture evolved, one thing remained constant, the timeless design of Artefacts.

Dogs give us so much every single day. Our campaign asked a simple question in return: What are we giving them?

Created for Black Hawk's premium grain-free range, the campaign celebrated the unique bond between people and their dogs while encouraging owners to think more carefully about the food they put in their bowls. At the heart of the campaign was the story of Bounce, a dog who changes a young boy's life when no one else can. The out-of-home and print campaign carried that same idea forward with a series of provocative headlines that encouraged dog owners to ask themselves one important question: Is my dog getting the nutrition they deserve?

Life has a way of getting messy. From toy explosions to picnic disasters, chaos has a habit of showing up when you least expect it.

Our campaign repositioned Ziploc as more than just a storage solution. It became the everyday tool that helps families keep life's little moments under control. By turning ordinary messes into larger-than-life characters, we showed that when chaos strikes, Ziploc is there to help contain it.

Beer drinkers already had one sacred ritual: the shower beer. We gave them a reason to invite Jameson.

Our campaign introduced the Shower Boilermaker, a playful twist on a beloved tradition that paired a shower beer with a shot of Jameson. We launched the idea alongside some of Sydney's biggest names in beer culture, then kept the momentum going with a collection of shower-inspired products that turned a simple ritual into a social movement. Sometimes the best way to win new fans is to meet them where they already are, even if that's standing under a showerhead.

Every refugee has a story to tell, but too often, those stories are told by someone else.

Seeker gave refugees the opportunity to share their own perspective by creating the world's first stock photography library built entirely from images they captured themselves. Every download directly supported the photographer, creating a new source of income while giving brands, publishers, and creators access to authentic stories seen through the eyes of the people living them. The campaign transformed stock photography into a platform for empathy, opportunity, and meaningful change.

Before the Coneheads could invade State Farm's advertising, they had to invade its marketing.

To build anticipation for the campaign, we hijacked one of the brand's most recognizable commercials. For two weeks, viewers expecting to see "Jake from State Farm" were interrupted by an unexpected alien transmission instead. The mysterious takeover spilled onto social with cryptic posts and social banners, turning confusion into curiosity and giving fans something to decode before the campaign officially landed.

People loved McDonald's new Buttermilk Crispy Chicken Sandwich. They just couldn't believe it came from McDonald's.

So we built an entire campaign around the reveal. We invited people to take a bite first and ask questions later. Once they were hooked, we let them in on the secret and captured every shocked, skeptical, and hilarious reaction.

"Use as Imagined" celebrated the limitless creativity that happens in everyday life. A pile of pillows becomes a castle. A stick becomes a magic wand. And a Ziploc bag becomes whatever your imagination needs it to be. By shifting the conversation beyond food storage, the campaign repositioned Ziploc as a tool for creativity, play, and possibility.

George Wyndham Wines was ready for a new chapter. With a refreshed brand identity, the goal was to introduce the winery to a new generation of wine drinkers while honoring its rich heritage.

Our challenge was to bring that evolution to life online. Drawing from the story of the brand's founder and the folklore that surrounds George Wyndham, we created a richly immersive, story-driven website that blended history with contemporary design. The result was a digital experience that celebrated the brand's legacy while giving it a fresh, modern voice.

State Farm brought together Aaron Rodgers and Chris Paul for the ultimate Trick Shot Challenge, where every impossible throw, bounce, and bucket was another reason to call each other out. The competition played out across Twitter, YouTube, and Facebook, inviting fans to follow the banter, pick a side, and see who could top the next shot. Best of all, every challenge helped shine a spotlight on the athletes' charitable causes.

For St Hugo, we celebrated a legacy more than 150 years in the making by honoring the individuals who helped define the brand. Working with dust artist Nikita Golubev, we transformed the bottles themselves into portraits of the people behind the wine, while a series of print executions uncovered the stories that made their contributions enduring.